BrandBooster

Co-founder — AI + human lead generation for plumbers, roofers & local pros (through Sep 2025).

Product · Co-Founder · through Sep 2025

Lead gen that books jobs — not vanity clicks

I previously co-founded BrandBooster — a lead-generation and performance-marketing system for plumbers, roofers, contractors, and local pros. Positioning on the live product: AI + human execution across Meta, Google, and YouTube so ad spend becomes booked calls.

brandbooster.ai

Local prosCore ICP
Meta·Google·YTPaid channels
AI+HumanExecution
CRM-readyLead routing

Why this matters on a resume / founder diligence

Signal Detail
Vertical GTM Built for a hard ICP (home services / local pros) — not generic “we do ads”
Outcome framing Product language is booked jobs / qualified leads / ROAS — hiring managers care about this discipline
Full funnel Ads → landing pages → qualification → CRM / phone — an operating system, not a banner factory
Ownership Co-founder: shaped product direction and go-to-market for local-services lead gen

What we offered (from the live product)

Done-for-you lead systems Campaigns aimed at high-intent homeowners — exclusive-style lead flows for contractors rather than shared junk lists.
Multi-channel paid media Meta, Google, and YouTube as primary engines; messaging and creatives designed to get booked estimates.
Funnels that convert Landing pages, offers, and follow-up sequences so clicks become calendar events.
Weekly optimization Track calls/forms; scale winners fast — product narrative emphasizes speed-to-pipeline over 6-month “strategy decks.”

Market problem

Local service businesses bleed budget on generic agencies and DIY ads. They need predictable lead volume without hiring a growth team. BrandBooster’s public wedge: vertical playbooks + AI-assisted creative + human media ops.

State of the art

Model Gap for contractors
National generic agencies Weak local/job-type nuance
Self-serve ads No creative/ops leverage
Lead marketplaces Shared, low-intent leads

My contribution

  • Co-founded and helped define GTM for local-services lead generation
  • Oriented the story around measurable pipeline (leads → booked jobs)
  • Left September 2025 to build my own ventures

Tech / operating stack

  • Meta Ads
  • Google Ads
  • YouTube
  • Landing pages & CRM routing
  • AI-assisted creatives

Outcomes

  • Live agency product at brandbooster.ai serving home-services verticals
  • Public proof points on-site emphasize lead-volume and ROAS improvements for contractor clients (company-reported testimonials/metrics)

Product claims above reflect BrandBooster’s public site positioning. Role: Co-Founder through Sep 2025.